Client TestimonialsClient Testimonials
"As a pharmaceutical marketing director, I need reliable information upon which to base my decisions. Having a third party like StandPoint present the facts to me really helps shape my decision making. Kip and his team are not afraid to give their perspective and I really value their opinion. We made strategic decisions about the brand based on their findings and it had an impact on the success of our product. Another thing that I find helpful is the clear and effective way StandPoint writes their reports and presentations."
Brenda Varney
Associate Director, Marketing | UCB Inc.
"Given my heavy workload and busy schedule as a global market research manager, I rely on StandPoint to serve as a seamless extension of my team. Whether we’re working on a straightforward, fast turnaround project or dealing with the multiple complexities of an international one, I know I can count on StandPoint to take the ball and run with it. From understanding the objectives, to creatively designing a solid method, all the way to execution, management and recommendations, StandPoint is a firm I’ve come to know will deliver with excellence. The staff is experienced, dependable, flexible and very easy to work with. I highly recommend them to any business looking for a partner you can be confident in to see you all the way through to the end."
(Name withheld by request)
Global Market Research Manager | Fortune 500 Consumer Products Company
"My favorite part about working with StandPoint is the full involvement in the study and its outcome. I always feel like StandPoint is an extension of our own internal market research team who shares the same goals and objectives. At the same time, StandPoint acts as an unbiased partner who isn’t afraid of telling you what the customer is really saying – not just what we want to hear."
Melissa Gaynor
Research Scientist | Fortune 500 Health Care Company
"StandPoint conducted a brand perception study in a complex, global environment that delivered actionable data that allows us to measure change in perception and calibrate our roadmap for the future. They brought data to life through visuals and strategic analytics. They showed extreme dedication to understanding our business nuances. They were very professional, responsive and easy to work with throughout the process. Lastly, they tied the data together in a presentation that offered brand insights (both functional and emotional) and recommendations for change and focus."
Pam Strickland
Global Branding and Communications | Kimberly-Clark Healthcare
"StandPoint conducted a packaging research study for a product line that was largely unadvertised. We needed help improving what was our major touch point with the customer. The research done by StandPoint helped us identify the right imagery and message points to give the packaging stopping power at the point of sale. StandPoint was an invaluable resource and became a trusted partner."
Chris Sexton
Retail Market Manager | Syngenta
"Kellogg Supply, Inc. has contracted with StandPoint numerous times over the years to conduct studies including specific product category opportunities, value added services and future trends. We found StandPoint to be an effective research provider with a deep knowledge of the home & garden industry."
John W. McCarthy
Vice President Sales & Marketing | Kellogg Supply, Inc.
