Services
At StandPoint, all of our research is custom. We design each project according to the client’s unique situation. We can conduct a full range of qualitative and quantitative projects, from a straightforward domestic tracking study to a complex, multi-faceted, international engagement.
At the conclusion of the project, the client receives a PowerPoint® report written in clear language, filled with visual aids selected to illustrate the research, ready to be presented to management or an internal client. We design reports to be a resource for the product or brand manager, rather than solely for the research department. We also include with every project, a presentation of our findings, either in person, or by conference call depending on the client’s needs.
Our custom research provides decision support in many areas.
- Optimizing marketing and selling strategies. Research can guide product development, promotion, distribution, and pricing decisions.
- Mitigating risk. We'll examine your challenges to help you make important decisions with confidence.
- Providing negotiating leverage. As the adage says, knowledge is power. With our research as your foundation, you build a stronger, more persuasive message, both internally and externally.
- Evaluating strengths and weaknesses. We'll give your products and services a report card so you can determine what works and what doesn't.
- Calculating ROI. Use market research to determine if your marketing investment decisions are paying off.
- Preserving resources. In an era of pragmatic decision-making, funding for projects and capital investments is based on strong due diligence.
StandPoint works in both the business-to-business and business-to-consumer market segments, using a variety of data collection tools to gather information from respondents.
- Surveys: phone, Internet, email, fax, postal
- In-depth interviews (in person or by phone)
- Live, Internet-based discussions
- Bulletin board discussions and blogs
- Focus groups or advisory panels
- Secondary research via Internet, commercial databases, conferences
- Thought leader identification
- Site visits / in-store research
- Trade shows / conferences
