Services

Identifying Customer Needs	Unique qualitative research technique that brings a voice of the consumer to your marketing and R&D activities. Generates a comprehensive set of raw customer needs from which you can align commercialization activities and priorities.
Product Concept Ideation	Tools to generate unique product ideas. The techniques rely on enhanced screening of research participants who are well suited for ideation, are articulate, and fully engaged in your objectives. We also employ non-traditional research formats that maximize the quality and quantity of consumer feedback.
Product Concept Prioritization / Optimization	If you have numerous product ideas in your development pipeline, tools to prioritize the launch sequence on criteria such as market potential or uniqueness of the value proposition.

Naming and Positiong, Communications Testing Packaging Research	These launch activities need creative ideas. We have developed panels of consumers who have been tested for their abilities to generate creative ideas or critically analyze your assumptions.
Line Review Support	Increasingly, retail line reviews are evidence-based. Can you empirically demonstrate that your product will generate incremental revenue for the retailer, satisfy an unmet need, or appeal to an underserved consumer segment?
Test Markets	Over the years, we have supported numerous manufacturers with test markets for new products. Our services include analysis of POS information and customer intercepts.
Pricing	We have several tools at our disposal to determine an acceptable price range for your product or service, how pricing might be impacted with the inclusion or exclusion of specific features, and the relationship between price and demand.

Brand Performance	Research techniques that measure “mind share”, brand equity, and brand loyalty.
Re-positioning / Re-Staging / Brand Extensions	All products have lifecycles, and incorporating regular customer input can inspire new ideas on how to re-position or re-stage a mature brand, or how a brand might be extended into adjacent categories.