Marketing Research Services

Forecasting the trends and providing insight helps you stay ahead of the curve.

We do not rely on a single technique to collect data. Our job is to craft the most effective research protocol after careful consideration of your information needs, the best way to reach the research respondents, and your budget.

StandPoint dedicates tremendous resources to identifying and evaluating the latest tools for collecting marketplace knowledge. We engage cutting edge methodologies tailored to the target audience. All staff is required to complete ongoing continuing education in marketing research techniques.

Data Collection Tools:

• Grapevine Panel of U.S. Consumers
• Surveys: phone, Internet, email, fax, postal
• One-on-one, in-depth interviews (in person or by phone)
• Live, Internet-based discussions
• Bulletin board discussions and blogs
• Focus groups or advisory panels
• Secondary research via Internet, commercial databases, conferences
• Thought leader identification
• Site visits / in-store research

Another unique benefit of StandPoint is that data collection is not the end result. We have tools for analyzing, interpreting, and disseminating our findings. You'll get reports that you can use immediately...and in language you can understand.