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Pharmaceuticals
We offer our pharma clients a provider-focused partnership through several points of differentiation:
- Understanding of the complex interrelationships between patient, provider, payer, and pharmacy and the complex process of taking new products to market.
- Knowledge about the patient/nurse relationship, the importance of patient engagement, and the growing influence of nursing professionals in new therapy education.
- Expertise in clinical research including easy access to physicians and mid-level KOL’s, and extensive literature search capability allowing a short learning curve on the clinical focus areas including the central nervous system, gastroenterology, respiratory, oncology, and infectious disease.
- Skill in ATU studies, detail aid testing, positioning and message testing, and clinical benefits assessment, and diagramming of treatment algorithms.
- Proficiency coordinating and executing international projects.
Med-Thought-Leaders (MTL)
Our comprehensive suite of recruiting tools that provides healthcare product, IT, and service companies access to stakeholders throughout the healthcare arena. Our reach includes over 600,000 healthcare professionals in the C-Suite, nursing administration, infection control, purchasing/materials management, operating room management areas and more. These verified medical professionals are pre-recruited and stand ready to participate in research projects. Because we understand what healthcare professionals do and why they do it, StandPoint can readily identify those who are using your product or service or who influence similar purchases in the healthcare setting.
Recruiting can be US-based as well as global. We cover key markets like Western Europe, Japan, Brazil, Russia, India, China and Australia.
Our tools support participant identification and recruiting for online and in-person research studies. The StandPoint team will consult with you to design the best approach based on your business objectives, information needs, and how we can maximize participant engagement and feedback.
Targeted Online Surveys
StandPoint blends traditional and innovative online survey techniques to harvest the reach of the Internet and expertly analyze the information gathered there for our clients. A specialist in ATU studies and an early adopter and leader in online surveying, we have 10 years of experience in applying these unique applications.
24 Hour IDI Recruitment
StandPoint is efficient, fast, and flexible. We can easily handle the most critically timed projects as well as get immersed in a brand for the long haul. Via our extensive databases, we can recruit via email for telephone in-depth interviews and have them scheduled within 24 hours. Often, our panel can also be used to recruit for in-person qualitative sessions.
Patient Profile Plus +
We know how to reach patients who use your prescriptions, even low-incidence and hard-to-reach populations with specific ailments, to get you the survey results you need. Through arrangements with pharmacies, our survey invitation printout is attached to the Rx bag at the point-of sale.
