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A StandPoint research study, Environmental Practice in US Hospitals, is referenced in this Atlanta Business Chronicle article and includes quotes by Kip Creel.
2010 Appearances
Kip Creel will be speaking at the following conferences:
OFA Short Course
July 10-13
Columbus, OH
www.ofa.com
Kip Creel will be speaking on the following topic: Merchandising Genius, a Hands-on Workshop
Master Nursery Garden Center Conclave
August 10-11
Cherry Hill, NJ
www.masternursery.com
IGC
August 17-19
Chicago, IL
IGC
Kip Creel will be speaking on the following topic: The Potential for Edibles in the Independent Garden Center
Kip Creel will address consumer habits and how they relate to food in the IGC market. He will profile the Gen X/Y garden center consumer, present the importance of vegetable gardening as a Gen X/Y trend and demonstrate how vegetables act as a gateway product category. He will present research showing exciting opportunities for garden centers to expand their product offerings. Creel will draw these insights from a focus group study combined with a national consumer survey.
