Mission Statement
Our Mission
Our purpose at StandPoint is to provide market research that makes an impact on your business
decision making. We follow these principles to make sure that the research you receive will not
only answer the question, but the right question.
Our StandPoint
- The overriding objective of the research must be to either increase sales, increase
profits, improve the product's or service's performance in the marketplace, or reduce risk.
If it doesn’t, then why spend the money?
- There is a difference between research objectives and business objectives. What
really matters is our understanding of the decisions you are trying to make.
- Corporate marketing and sales objectives must align. Our approach and recommendations
will reflect this.
- Marketing research is not an exact science. We do not rely on one technique to satisfy
the project's objectives. Our recommendations will always be based on industry knowledge,
lessons from other industries, opinions of others, a seasoned understanding of consumer behavior,
and business smarts.
- Our clients know their business better than we do. However, we do our best work with
clients that are open to a fresh perspective.
- We have a duty to report the facts, whether they have positive or negative implications
for our clients.
Client Service
StandPoint places great emphasis on professional integrity and client confidentiality. It is
critical to our success and yours that we manage your research investment with careful diligence.
We employ a senior staffing model whereby all projects have strong oversight and recommendations
are formulated by those with marketing management experience. This means when you hire StandPoint,
you can expect us to keep your best interests in mind and that includes:
- Being accessible and responsive within hours, not days.
- Focusing on your business objectives, not ours.
- Staying flexible when your information priorities and research parameters change.
- Involving senior staff in each of your projects.
- Controlling project-related expenses without compromising quality.
