Key PersonnelKey Personnel
Kip Creel
Kip Creel is the president and founder of StandPoint and has chief responsibility for business development, methodology and the firm’s strategic planning practice.
Prior to founding StandPoint in 2002, Kip spent 8 years at another Atlanta-based market research firm in positions of increasing responsibility, including Director of Research and Vice President.
Previously, Kip worked for Medco Containment Services, a Division of Merck Pharmaceuticals, as a call center analyst, and for InfoQuest Clinical Network, a clinical research organization, in a business development role. Kip began his career at BellSouth.
Kip is a frequent speaker at industry events including healthcare and home & garden and regularly writes articles and authors research reports.
Kip holds a bachelor’s of arts in organizational behavior and statistics and a master of business administration in marketing, both from the University of Florida.
Erik Stephansson
Erik Stephansson is a project director at StandPoint and is responsible for client relationships, account strategy, and project management. Erik has extensive experience with project management for healthcare clients including pharmaceutical companies, healthcare IT providers, and device manufacturers.
Prior to joining StandPoint in 2004, Erik spent 2 years at the Institute for Behavioral Research at the University of Georgia where he was responsible for data collection and analysis for a longitudinal quantitative research study funded by the National Institutes of Health.
Erik holds a bachelor’s of arts in sociology from the University of Georgia and a master’s of business administration from Georgia State University.
Jana Sutherland
Jana Sutherland is a senior project manager at StandPoint and is responsible for the design and execution of primary research studies and reports.
Prior to joining StandPoint in 2009, Jana spent 3 years at CMI (Atlanta, GA) as a senior market research project manager and worked at WebMD for 6 years as a market research manager and a secondary research manager. Jana began her career at Norcross Safety Products as a Marketing & Research Coordinator.
A result of her 11 years of experience in the industry, Jana’s market research expertise includes the use of discrete choice, conjoint, Van Westendorp, regression and latent class analytics.
Jana holds a bachelor’s of arts in marketing from St. Ambrose University in Davenport, Iowa. A native of Germany, Jana is fluent in English, German, French, and Italian.
