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Industry Experience
From medical devices and pharmaceuticals to soft drinks, footwear, and lawnmowers, many well known companies rely on our expertise in using research to support product and branding decisions. In addition to being market researchers, our key staff has product development and marketing management experience and is certified in leading product development methodologies like Stage Gate™.
Clients often use StandPoint as a member of the brand management team. When appropriate, we use a consultative approach and meet with a client’s management and key decision makers, presenting our findings and recommendations. We give clients our fact-based “standpoint” on business decisions.
