Focus Areas
Healthcare
Home and Garden
Brand and Product Development
Click here to view our capabilities presentation. (Please note: this 13 minute presentation is narrated.)
Download our Home & Garden Info Sheet
ANLA Member and Preferred Provider
Home & Garden
StandPoint is a well-known thought leader and authority on the home and garden industry. For over a decade, we have been the industry's "go to" source for solutions and statistics. Our knowledge base spans the entire industry, from manufacturer to distributor to retailer to consumer. Regular speaking engagements at industry conferences, a steady flow of media attention, and our regular independent research efforts have established StandPoint as the market research leader of the home and garden industry.
Taking advantage of our deep industry knowledge, many our clients also turn to us for strategic planning services. We provide a fact-based process to guide important brand, product, and organizational decisions. Companies who rely on our expertise include the American Nursery & Landscape Association (ANLA), the Independent Garden Center Show (IGC), Masters Garden Centers, Kitchen and Bath Business (K+BB) Industry Market Forecaster and The Texas Nursery & Land Association (TNLA).
We offer home and garden clients a unique partnership through several points of differentiation:
- Expertise in large range of industry categories: lawn and garden, outdoor living, landscaping, horticulture, farming-agriculture, DIY building products, outdoor power equipment and kitchen and bath.
- Extensive business-to-business and business-to-consumer experience in each areas of expertise combined with a vast understanding of retail and distribution channels.
- Frequent supplier of research to support manufacturer retail line reviews.
- Access to known remodeling households with ability to track their purchasing and brand loyalties while in the market for gardening, home improvement and kitchen and bath products.
Research Tools
DesignThoughtLeaders is an online research panel of design experts that provides manufacturers in kitchen and bath, home improvement, and outdoor living industries with feedback on new products and information on industry trends. The research panel is open to interior designers, interior decorators, kitchen and bath designers, and landscape architects.
Grapevine Consumer Panel is our consumer panel which allows us to target consumers by different interests, hobbies and shopping patterns.
