Home & Garden
StandPoint is a well-known thought leader and authority on the home and garden industry. For over a decade, we have been the industry's “go to” source for product development expertise. Our knowledge base spans the entire industry, from manufacturer to distributor to retailer to consumer. Regular speaking engagements at industry conferences, a steady flow of media attention, and our regular independent research efforts have established StandPoint as the market research leader of the home and garden industry.
We offer home and garden clients a unique partnership through several points of differentiation:
- Expertise in a wide range of industry categories including lawn and garden, outdoor living, landscaping, horticulture, farming-agriculture, DIY building products, outdoor power equipment and kitchen & bath.
- Extensive business-to-business and business-to-consumer experience in each area of expertise.
- Vast understanding of retail and distribution channels.
- Frequent supplier of research to support manufacturer retail line reviews.
- Track record in assisting clients with successful product launches and rebranding.
- Access to known remodeling households with the ability to track purchasing habits and brand loyalties related to gardening, home improvement, and kitchen & bath.
