Focus Areas
Healthcare
Home and Garden
Brand and Product Development
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Healthcare
We offer healthcare clients a unique partnership through several points of differentiation:
- An understanding of the complex interrelationships between patient, provider, payer, and pharmacy.
- Strong background in managed care, employee benefits, formulary management, and disease management, trends that ultimately impact "sell-through" of new therapies, devices, and services.
- Experience in clinical research and the complex process of taking new products to market allows us to come up to speed quickly on the clinical aspects of pharmaceutical, device and diagnostic products and services.
- Ability to coordinate and execute international projects.
- Extensive experience and access to hospital administration C-level staff.
- Experience in healthcare administrative technologies such as e-prescribing tools, electronic health records and billing and claims submissions.
Research Tools:
MedThoughtLeaders is StandPoint’s own panel of healthcare participants that provide pharmaceutical, medical device, and healthcare IT companies access to stakeholders in the healthcare arena.
Our global panel of healthcare professionals numbers over 600,000 and includes physicians in multiple specialties, nurses, dentists, pharmacists, managed care decision makers and many more. These are verified medical professionals pre-recruited and standing by to participate in research projects. We are also skilled at reaching patients and caregivers profiled by disease. Recruiting can be US-based as well as global. We cover key markets like Western Europe, Japan, Brazil, Russia, India, China and Australia.
StandPoint is a leader in online surveys and with over 10 years of experience in this area is proud to be an early adopter of this method. Using the reach of the Internet, StandPoint can conduct standard online surveys as well as innovative survey methods which blend traditional and online techniques. Some unique applications of our online capabilities:
- 24 hour IDI Recruitment: We can recruit via email for telephone in-depth interviews and have them scheduled within 24hours. In some instances, our panel can be used to recruit for in-person qualitative sessions.
- Panel Sample Feasibility Test: Need to poll a group of cardiologists with certain prescribing behaviors? We can run a test on our panel and report the projected sample size.
- Pulse Polls: We can poll any kind of physician with 5 questions and deliver a sample size of 25 in 24 hours.
Our clients find that online survey methodologies are faster, more efficient and keep costs down. StandPoint excels at blending online and offline methods to provide busy healthcare professionals with opportunities to participate and save hours in travel time to a focus group facility.
