Frequently Asked Questions

StandPoint approaches market research differently than some firms. To us, research is the tool, not the end result. We first define and understand the business objectives of our clients, before designing the research. We put a great deal of time, thought and detail into our proposals. We are experienced marketers as well as being market researchers and our expertise in product development and branding sets our deliverables apart.

No, we pride ourselves on our international experience and capabilities. We understand the additional complexity that is involved with international research and we have our own internal resource as well as a network of vendors and partners around the globe.

We pride ourselves on working fast without compromising quality. For a domestic project, this process usually takes from 4 – 6 weeks. For an international project, an additional 3-5 weeks should be planned. These times are only guidelines and multi-faceted qualitative and quantitative projects can take months of planning and execution. The complexity of the assignment is what determines the final timeline.

Since all projects are customized for the client, pricing depends on the scope of the project.

We understand the needs of market research managers because we have been in your position. We will deliver your project on time, on budget with no surprises. Furthermore, the report will be complete, well-written and contain good data, ready to pass on to your management or internal client.

No. We write our reports in clear language. The reports we deliver are designed to be a resource for the product or brand manager, rather than just for the research department. Data is of course, included in the report, but we also devote space to summarizing the findings and presenting recommendations based on our industry knowledge and the particular circumstance of your company.

We do not sell a methodology. But we will recommend the right methodology based on the decisions to be made, the business imperatives, where the client may be in their product development cycle, and other factors. We always determine what is the best format to facilitate dialogue with the research participants based on the client’s business needs, budget, and timing constraints.

When working with clients, our first priority is to understand the business imperatives and the key decisions that the research will support. The research objectives and information needs will emanate from that.

Yes, we have the experience and ability to competently manage a full range of quantitative and qualitative projects, both domestic and international.

Contact us to explain what your needs are. We will give your our recommendation on how to most effectively approach the project and can then email you a detailed proposal with pricing.