StandPoint conducted a brand perception study in a complex, global environment that delivered actionable data that allows us to measure change in perception and calibrate our roadmap for the future. They brought data to life through visuals and strategic analytics. They showed extreme dedication to understanding our business nuances. They were very professional, responsive and easy to work with throughout the process. Lastly, they tied the data together in a presentation that offered brand insights (both functional and emotional) and recommendations for change and focus.
Pam Strickland
Kimberly-Clark Healthcare
Global Branding and Communications

StandPoint has been an invaluable resource for the Ball Horticultural Company over the years. Their insight and deep understanding into the various market segments that Ball serves has provided us the ability to receive fast, efficient, turn key consumer and trade research to help us build better programs and products. Kip and his team consistently deliver "real world" practices that get us the decision making information we need quickly.
Jeff Gibson
Ball Horticultural Company
Marketing Manager
StandPoint Research has been a key partner for Kimberly-Clark Healthcare Market Research. Over the past two years, StantPoint was instrumental in drawing the healthcare professional insights which enabled Kimberly-Clark to make strategic new product development decisions. They are professional, courteous, and very responsive to client needs.
David Fang
Kimberly-Clark Healthcare
Global Market Research Manager
StandPoint provides the same level of expertise and service as a large research firm, but with better access to their people and at a much more competitive price. They have worked hard to not just provide us with a service, but to develop a partnership with us.
Kelly Ballou
CAT Footwear | A Division of Wolverine World Wide
Marketing Manager
The entire StandPoint team was both very knowledgeable and professional. It was also a pleasure to work with each person on the team. They added tremendous value to the research and over delivered on what they proposed. I would definitely use them again for future needs and recommend StandPoint to other organizations.
Michael Hebreard
Wolverine WorldWide Inc. Harley Davidson Footwear
Global Brand Manager