Our Work
Case Studies
Case Study 1: Brand Positioning
The client, a garden supplier, hires StandPoint to identify how to compete effectively against
the “Goliath” of retail potting soil.
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Case Study 2: International Brand Awareness
The client, a hospital supply manufacturer with a successful US brand presence in Hospital-Acquired
Infection (HAI) prevention products, seeks to increase awareness of the products by the international
medical community.
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Case Study 3: Brand Extension
The client, a footwear manufacturer licensing a powersport brand, wants to identify how to
position a brand extension to increase sales and increase brand relevance among non-core users.
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