About
About StandPoint
Founded in 2002 by Kip Creel, StandPoint is an Atlanta- based market research firm. We work with
clients ranging from multi-national Fortune 500 companies to family-owned businesses, delivering
carefully designed, insightful research with actionable recommendations. We offer the full range
of qualitative and quantitative research methodologies, carefully chosen to provide decision support
for the client’s key business objectives. At StandPoint, research is the tool, not the end result.
